Olympic Sponsors

I read an article in IMDD titled "Brands Winning Big at London Olympics". This article talks about the 1996 Olympics and how Nike took over the games. With this incident the Olympics promoted the International Olympic Committee (IOC) to come down on the marketing ambush.

In the 2012 Olympic games, Social Media Networks are starting to effect the game. The spectators were possibly going to be limited on wireless network and also the size of the camera would be limited; while the athletes are not allowed to comment on other competitors performances.

The Halo Effect is the when a person admires a person just because of all the recognition that person as received. Michael Phelps is a perfect example. Everyone believed he would do wonders at the games, when most of the time he didn't do as well as he hoped.

The Brand Equity in the Olympic games is when the a company uses a brand name on everything they do. Some athletes only buy Nike shoes. They always use that brand and other brands do not get the attention of others with the more popular athletes having the popular brands.

Nike's "Make It Count"is a way to get spectators into the action with Olympic athletes. If someone would tweet their goal, then hash tag "Make It Count" they would become part of something more. Nike isn't actually sponsoring any of these people, but they still are affecting others around them.

I think sponsors should have restrictions, but not complete restrictions to the point it is complicated to work with. While the sponsors should behave and not try to work around the system.