Carrot Attractions

As I read this article on carrots becoming the new junk food, they continued to work towards the change in packaging. They thought of commercials and other ways to get attention. But when it came down to it, the company Crispen had done research to see how students snacked after school- they usually went straight to the pantry and cupboards instead of the refrigerator. They believed that the focus should be redirected. Instead of having the idea of "anti-junk food" it should become the opposite, "carrots the new junk food".

In my opinion, as a consumer, I don't believe that this article is worth it. In the article it talks about wanting to change the packaging in order to have a way to get peoples attention in order to sell more. Though some people may think the new packaging is a good way to target a certain audience and that it might work in raising sales. I believe the targeted audience by the looks of the package would be teenage boys.

Branding and packaging are becoming a part of the marketing business. The new packaging of baby carrots looks good. It is a change and will get peoples attention. If the companies put these new bags into vending machines it will get peoples attention. They won't expect fresh vegetables.

I think this new packaging will help get peoples attention, though I don't think it will attract the people who already like and eat carrots. I am one of those people who like carrots and if they were available in vending machines I would definitely buy them. While the new niche is something that will be figuring out who is now starting to buy carrots. The new packaging is intended for one proposed audience.

I believe this article was dull. It really only talked about how they wanted to change the packaging and how they needed to increase the sales, even though the sales didn't necessarily decrease. It kept repeating the same things over and over again.