Our most recent project we have done in class this past week is to establish a brand identity for ourselves and a class mate. We had to come up with a a logo, supporting graphic(s), a color scheme, supporting text font, and headline font.
For myself, I enjoy bright colors. I do not have any specific designs that I like for a supporting graphic. The most difficult thing was for me to figure out the logo. I am not usually very picky about things, but for some reason I was especially picky when it came to this project. I believe it is because this logo will be on everything I create from here on out. I can be picky about fonts too. I was rather picky with that also.
For my class mates brand identity, they wanted a cursive type of font for their logo. Their color scheme was going along with their business card - blue and grey. She wanted to have a basic font for their supporting text, while her headline font a simple but different text. She had no preference for a supporting graphic so I just put a design under her initials.
I enjoyed making the brand identities. It was frustrating at times, but once I got into the swing of things I was on a roll. I cannot wait till we start on more designing projects.
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