Attention Grabber.

Our most recent project we have done in class this past week is to establish a brand identity for ourselves and a class mate. We had to come up with a a logo, supporting graphic(s), a color scheme, supporting text font, and headline font.

For myself, I enjoy bright colors. I do not have any specific designs that I like for a supporting graphic. The most difficult thing was for me to figure out the logo. I am not usually very picky about things, but for some reason I was especially picky when it came to this project. I believe it is because this logo will be on everything I create from here on out. I can be picky about fonts too. I was rather picky with that also.

For my class mates brand identity, they wanted a cursive type of font for their logo. Their color scheme was going along with their business card - blue and grey. She wanted to have a basic font for their supporting text, while her headline font a simple but different text. She had no preference for a supporting graphic so I just put a design under her initials.

I enjoyed making the brand identities. It was frustrating at times, but once I got into the swing of things I was on a roll. I cannot wait till we start on more designing projects.

Thank You Card.

This is my Thank You Card. I made my card very simple. I understand how to use photoshop, but I don't think it needs to be overwhelming in order to get your thanks across. I used different forms of brushes to make my card. I can't wait to continue expanding our creativity.

Carrot Attractions

As I read this article on carrots becoming the new junk food, they continued to work towards the change in packaging. They thought of commercials and other ways to get attention. But when it came down to it, the company Crispen had done research to see how students snacked after school- they usually went straight to the pantry and cupboards instead of the refrigerator. They believed that the focus should be redirected. Instead of having the idea of "anti-junk food" it should become the opposite, "carrots the new junk food".

In my opinion, as a consumer, I don't believe that this article is worth it. In the article it talks about wanting to change the packaging in order to have a way to get peoples attention in order to sell more. Though some people may think the new packaging is a good way to target a certain audience and that it might work in raising sales. I believe the targeted audience by the looks of the package would be teenage boys.

Branding and packaging are becoming a part of the marketing business. The new packaging of baby carrots looks good. It is a change and will get peoples attention. If the companies put these new bags into vending machines it will get peoples attention. They won't expect fresh vegetables.

I think this new packaging will help get peoples attention, though I don't think it will attract the people who already like and eat carrots. I am one of those people who like carrots and if they were available in vending machines I would definitely buy them. While the new niche is something that will be figuring out who is now starting to buy carrots. The new packaging is intended for one proposed audience.

I believe this article was dull. It really only talked about how they wanted to change the packaging and how they needed to increase the sales, even though the sales didn't necessarily decrease. It kept repeating the same things over and over again.

Olympic Sponsors

I read an article in IMDD titled "Brands Winning Big at London Olympics". This article talks about the 1996 Olympics and how Nike took over the games. With this incident the Olympics promoted the International Olympic Committee (IOC) to come down on the marketing ambush.

In the 2012 Olympic games, Social Media Networks are starting to effect the game. The spectators were possibly going to be limited on wireless network and also the size of the camera would be limited; while the athletes are not allowed to comment on other competitors performances.

The Halo Effect is the when a person admires a person just because of all the recognition that person as received. Michael Phelps is a perfect example. Everyone believed he would do wonders at the games, when most of the time he didn't do as well as he hoped.

The Brand Equity in the Olympic games is when the a company uses a brand name on everything they do. Some athletes only buy Nike shoes. They always use that brand and other brands do not get the attention of others with the more popular athletes having the popular brands.

Nike's "Make It Count"is a way to get spectators into the action with Olympic athletes. If someone would tweet their goal, then hash tag "Make It Count" they would become part of something more. Nike isn't actually sponsoring any of these people, but they still are affecting others around them.

I think sponsors should have restrictions, but not complete restrictions to the point it is complicated to work with. While the sponsors should behave and not try to work around the system.